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Gottlieb, Rackman & Resiman logo Intellectual Property News
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GRR News
On the Lighter Side
IP Law In Practice
IP Developments
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                                                         May 2010


 
GRR Intellectual Property News is a newsletter issued by Gottlieb, Rackman & Reisman, P.C., an IP boutique.
 
The purpose of this newsletter is to keep in touch with our friends and colleagues as well as provide practical information and news relating to Intellectual Property law.
 
Please forward this newsletter to anyone who might be interested.

Previous issues of GRR Intellectual Property News can be found on our
website.
GRR NEWS
GRR Client Prevails in Colombian Trademark Dispute
GRR client Global Brand Holdings, owner of the XOXO trademark, sought to register its trademark in Colombia.  When its application was blocked by registrations owned by Broxxo Moda of Colombia, Global Brand Holdings, represented by GRR attorneys Diana Muller and Marc P. Misthal and the Colombian firm of Prieto & Carrizosa, sought the cancellation of Broxxo's registrations for XOXO.  The Colombian trademark authorities initially denied the request to cancel the blocking registrations, but that determination was reversed on appeal to the Superintendency of Industry and Commerce.  A copy of the decision in Spanish can be found here.  In reaching its decision, the Superintendency found that the evidence submitted by Broxxo, which mainly consisted of invoices, did not support its position that it was using the XOXO mark.  According to the Superintendency, the use of XOXO on the invoices submitted by Broxxo included other expressions that totally altered the registered mark XOXO, and Broxxo failed to submit catalogs, labels or other commercial evidence of actual use of the mark XOXO in the marketplace. The authority further suggested that Broxxo may have used the term XOXO for an internal purpose and if so, that was not a use that could support a finding of trademark rights.  This finding was bolstered by the fact that Broxxo did not submit samples of any goods which actually bore the XOXO mark. Furthermore, Global Brand Holdings, following advice from GRR, was able to cancel a number of Colombian registrations obtained by Broxxo for its OXXO mark due to non-use.  
Attorney Presentations & Publications
George Gottlieb, Jeffrey M. Kaden, Amy B. Goldsmith, Maria A. Savio, Diana Muller and Marc P. Misthal will be attending the annual meeting of the International Trademark Association in Boston starting on May 22.
 
Amy B. Goldsmith's CLE presentation on Intellectual Property Protection in China is now available from Lawline.com.  Click here for more information.
ON THE LIGHTER SIDE
Restaurants Settle Fight Over Right to Sell Food that Kills Customers!
In January, the "Heart Attack Grill" in Chandler, Arizona sued the "Heart Stoppers Sports Grill" in Delray Beach, Florida for trademark and trade dress infringement.  In the suit, the plaintiff claimed that although the names had differences, both restaurants feature "monstrously fatty menus, scantily clad 'nurse' waitresses and signage with an EKG design."  In addition, at both restaurants, customers over 350 pounds were entitled to eat for free.  Counsel for defendant Heart Stoppers disagreed.  According to the defendant, its restaurant is "medically themed" since it is decorated with defibrillators, dialysis machines and has tables that resemble wheelchairs.  
 
Rather than a fight to the death, on May 3, 2010, the parties settled and the defendant agreed to make various changes to its restaurant. Click here to see the Consent Judgment.  

For more information contact
Richard S. Schurin.
IP LAW IN PRACTICE
Start-Ups Need a Strong Patent Portfolio More than Ever
For many years GRR, has been advising small companies and start-ups to obtain protection for their intellectual property, and especially patents, as soon as possible.  This protection is especially important for start-ups looking for venture capital.  A recent study quantitatively supports this advice.   In the March/April 2010 issue of Intellectual Asset Management an article entitled "IP in Early Stage Commercial and Investment Success" presents a detailed and compelling financial analysis of start-up or "early-stage" companies.  In the article,  three authors from IP Vision, Inc. of Boston, define a successful "early-stage" company as one that has been either been acquired or went public, while an unsuccessful company is one that is out of business.  The authors surveyed the patent portfolios of over 600 early stage companies and report that there is a very strong correlation between winners and a strong IP portfolio.  In fact, according to the article, "companies with high quality IP ratings are over six times more likely to be winners than losers."
 
This study illustrates that before investing, venture capitalists are likely to be extremely sensitive to the IP portfolio of a start-up company.   Therefore, it is very important that a start-up or early-stage company consult an intellectual property attorney as early as possible to assist in the preparation of a comprehensive strategy that will lead to a strong IP portfolio.    
 
For further information, contact Amy B. Goldsmith or Ted Weisz.
Supreme Court to Determine Whether U.S. Copyright Act Precludes Importation of Foreign Manufactured Gray Market Goods
The Supreme Court will be revisiting the issue of gray goods in its next term, having agreed on April 19, 2010 to review the decision in Costco Wholesale Corp. v. Omega, S.A., 541 F.3d 982 (9th Cir. 2008).  

In Costco, the watch manufacturer Omega sued Costco to prevent the sale of genuine Omega watches manufactured in Switzerland.  Costco had acquired the watches from a third party who had purchased the watches (which bear a copyrighted globe design on their underside) from authorized Omega distributors outside of the United States.  Omega's lawsuit accused Costco of violating its distribution right under the Copyright Act.  Costco argued that Omega's initial foreign sales precluded any claim of infringement under the first sale doctrine, and the lower court agreed.  The appellate court reversed, explaining that the first sale doctrine does not apply to imported goods manufactured abroad.
 
It will likely be a year before the Supreme Court issues its decision, but, whichever way the Court rules, the decision is likely to have a commercial impact.
For further information contact Marc P. Misthal.
How Green is Your IP?
Each day, more and more companies and individuals are paying attention to the social, political and economic responsibilities associated with the environment.  This attention translates into the labeling of products and services as "environmentally friendly" or "green."  
 
Developing truly "green" products often requires redesigning old products, selecting new components, or developing less polluting or less resource-intensive manufacturing processes.   The redesigned products or the processes for making them may be patentable even if the original products were not or if the original patents expired.  Developing a new, green-themed brand for these products also provides an additional opportunity for a business to impress its customer base.
 
A business seeking to properly protect its intellectual property rights in new green products or processes should take the following steps:
 
?       Keep your ideas secret---within your own corporate structure ---until patent and/or trademark applications have been filed, in order to avoid losing foreign protection (where filing first wins, not the first innovator);
?       Conduct trademark clearance searches so your marketing campaign isn't derailed by a cease and desist letter requesting your company to immediately stop using the other party's trademark;
?       Conduct patentability searches to best position your invention, so that the Patent Office understands the innovation you have made in your field of use;
?       File copyright applications within three months to preserve rights to request attorneys' fees and statutory damages; and
?       Comply with all governmental regulations regarding the "green" labeling of your product.
 
Recent "green" innovations include LED lights (which use much less energy than standard incandescent bulbs), electric car batteries, and more efficient solar shingles. You, too, can take advantage of the "green" movement by producing and marketing new products that are environmentally friendly---Kermit, it is easy being green!  
 
For further information, contact Amy B. Goldsmith or Ted Weisz.
IP DEVELOPMENTS
No Presumption of Irreparable Harm When Seeking Injunctive Relief
Salinger v. Colting, 09-2878-cv (2d Cir. April 30, 2010)
 
J.D. Salinger sued Frank Colting for copyright infringement, arguing that Mr. Colting's book 60 Years Later:  Coming Through the Rye, about a seventy-six year old Holden Caulfield and Mr. Salinger, infringed his copyright in The Catcher in the Rye (see our prior article
here).  The lower court agreed and issued an injunction barring the sale of 60 Years Later:  Coming Through the Rye.  Mr. Colting appealed the lower court's decision, arguing that in determining whether to issue an injunction the lower court had applied the wrong standard and had presumed that the publication of 60 Years Later:  Coming Through the Rye would cause irreparable harm to Mr. Salinger.  The appellate court agreed that the lower court had applied the wrong standard, explaining that a 2006 Supreme Court case precluded the lower court from presuming that there would be any irreparable harm and requiring, instead, that it consider (1) whether Mr. Salinger had suffered an irreparable injury; (2) whether remedies available at law, such as monetary damages, would inadequately compensate for that injury; (3) whether the balance of hardships between the plaintiff and defendant warranted an injunction; and (4) whether the injunction would serve the public interest.  Since the lower court did not consider these factors, the appellate court sent the case back to the lower court.  In doing so, the appellate court specifically found that 60 Years Later:  Coming Through the Rye is substantially similar to The Catcher in the Rye and that Mr. Colting is not likely to succeed on his fair use defense, essentially telling the lower court that it should rule in Mr. Salinger's favor so long as he makes the required showings.
 
For further information, contact Marc P. Misthal.
Basic Research Held Unpatentable

Ariad Pharmaceuticals, Inc. v. Eli Lilly and Co., 598 F.3d 1336 (Fed. Cir. 2010). 

The question of whether one may go directly from the bathtub (where Archimedes conceived the law of buoyancy) to the patent office has been answered negatively by imposing a written description requirement that goes beyond merely disclosing how to make and practice the invention.  Basic pioneering research may not be patented by university researchers who do not provide specific examples of its application.

The Federal Circuit, en banc, recently held that in addition to the requirement that the disclosure of a patent must describe how to reduce the invention to practice, it must also demonstrate "possession" of the invention.  

Specifically, the inventors in Ariad discovered a previously unknown protein, NF-kB (Nuclear Factor kappaB), which was found to mediate certain intercellular signaling.  The scientists/inventors from MIT and Harvard postulated that reducing NF-kB activity might reduce the symptoms of certain diseases, and they identified three general methods of achieving that reduction.  The scientists/inventors did not try any of those methods, and although they did discuss them in the patent specification, the postulated physiological result was not mentioned.  However, other scientists successfully conducted further experiments building on this scientific achievement.  Ariad argued that the patentees had made a basic discovery and were not required to demonstrate its application in order to patent their "pioneering" achievement.  The court deemed the absence of any specific example of the postulated method of reducing symptoms to be a failure in the description of the invention. 

The court noted that the written description doctrine disadvantages universities to the extent that basic research cannot be patented, where universities may not have the resources or inclination to work out the practical applications of its research.  It stated, "That is no failure of the law's interpretation, but its intention.  Patents are not awarded for academic theories, no matter how groundbreaking or necessary to the later patentable inventions of others."

From a practical point of view, therefore, innovators who have made basic discoveries need expert guidance regarding how far towards practical application they will have to take their discoveries to achieve patent protection. 

For more information, contact Allen I. Rubenstein.
Intellectual Property News Editorial Board: Richard S. Schurin (rschurin@grr.com), Marc P. Misthal (mmisthal@grr.com), and Steven Stern (sstern@grr.com) of Gottlieb, Rackman & Reisman, P.C.

Suggestions, questions and comments should be directed to the Editorial Board by email or telephone (212) 684-3900.

For forty years, Gottlieb, Rackman & Reisman, P.C. has provided legal advice and guidance on all aspects of patent, trademark, copyright, and unfair competition law, tailoring its counsel to the specific needs of its clients. 
 
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