While judging books by their covers is not usually advised, Gottlieb, Rackman & Reisman understands how important product packaging can be in markets here and abroad. Packaging design—a product’s look and feel; its appearance to the naked eye—is an extremely competitive field. With the growth of inexpensive and global production capabilities, copycats and look-alikes flood the marketplace, making it ever more difficult to stand out in the crowd. Packaging design has a huge impact on the way a product is perceived, and is used to convey branding concepts of all kinds. At Gottlieb, Rackman & Reisman, our attorneys have represented numerous trailblazers in this powerful industry and across a wide array of consumer goods.