Companies and individuals that conduct business in the United States should always be thinking about the global marketplace, given the rich opportunities it affords for expansion. Whether long-established or just starting out, corporate or self-run, intellectual property rights are among a business’ greatest assets and therefore an essential part of any formula for worldwide growth.
In an effort to develop your business internationally, you may be considering the United States as your next target market.
Whether you have a trademark, marketing strategy, logo, design or simply an idea that needs evaluation, understanding what makes the U.S. market distinct will be vital to your success. Equally important: understanding which trademark, copyright and patent laws apply to your particular business.